Recruiting Franchise Opportunity Blog

How to Use Your Network to Build the Business You’ve Been Dreaming Of

Posted by Jeff Schonberg on Fri, Mar 4, 2016 @ 10:03 AM

Part of being a successful businessperson is building a comprehensive business network. This is a compilation of all of the professionals you’ve done business with at different companies. It’s a list of specialized individuals you know you can reach out to for ideas, resources, etc. The power and importance of this list that has taken you years to compile can’t be understated.

Your business network can also be used as the springboard for launching your own business.

“When I first started my FPC franchise I tapped into my corporate network I had built over the years. That was really beneficial in building my business and for finding opportunities I wouldn’t have known about had I not reached out to these contacts. My business has grown steadily over the years, and it all started with my existing corporate network as the foundation.”

Gilly Hitchcock
FPC Franchisee – Bangor, ME
Are you interested in learning how you can use your network to help build a business for yourself?  Click here to learn more. 

Topics: Career Change, Career Paths, Buying a Franchise, Second Career, Career Advice, franchise

Why Join FPC

Posted by Jeff Schonberg on Fri, Feb 26, 2016 @ 09:02 AM

Do You Want to Leverage Your Skills & Experience & Own Your Own Business?

Many working in the corporate world have a dream of owning their own business. For many that dream never becomes a reality because making the leap is too scary or the thought of going it alone stops them.

Many of our FPC franchisees felt the same until they learned that owning an FPC franchise means they have freedom of ownership along with a proven process, and the support of a national network. Combine that with these additional benefits and there’s really nothing stopping you from owning your own business!

  •  Low Start Up Costs
  • Quick ROI
  • Unlimited Earning Potential
  • More Free Time
Are you interested in learning how you can go into business for yourself? Click here to learn more. 

Topics: Career Change, Executive Recruiting, Career Paths, Buying a Franchise, Second Career, franchise

Career Change: If it’s right, the time is always right.

Posted by Ron Herzog on Wed, Oct 2, 2013 @ 20:10 PM

Time marches on. That’s a reality. We all have our plans and dreams, our wants and needs. What we don’t have is a crystal ball. Since 2007 – the start of The Great Recession – we’ve gotten used to putting our futures on hold.

At one time we felt that we could see far enough into a relatively stable future that it seemed easier to take a risk. These days, we can feel more like we’re living in a house built in sink-hole territory. You never know when your entire life can be swallowed up by an unpredictable outside force. Events like yesterday’s government shutdown are a case in point. They send our hackles up, send our stomachs sinking and otherwise make us anticipate a fight or flight adrenaline rush of fear.

What to do about fear

We’ve written before on this blog about the role that fear can play in any change. We humans are pre-wired to seek safety and survival. We feel better with what we know. To change anything, we have to overcome what author Steven Pressfield termed ‘the lizard brain.’ That term has been further explained and amplified by the brilliant Seth Godin and deals with ‘the resistance’ we human beings experience when venturing into new territory.

As if new territory weren’t threatening enough on its own, added overtones of uncertainty can have us pulling back from decisions to make changes. But if we’re pursuing the right opportunity, pulling back can jeopardize our chance at success for all time. In fact, there’s plenty of evidence that the right business move will succeed regardless of the economic environment. The right choice of career change

Companies that started in tough times

Here are some examples that may surprise you of companies that were founded in the midst of economic turmoil – some of it worse than what we’ve experienced over the past five years.

  • General Electric, 1890 – Global recession, crash of the US economy, run on the gold supply
  • IBM, 1896 – Prolonged economic slump
  • General Motors, 1908 – Aftermath of another U.S. financial crash
  • Walt Disney Productions, 1929 – In the middle of the Great Depression
  • Burger King, 1953 – Inflationary conditions, post-Korean War
  • Microsoft, 1975 – Stagflation, OPEC oil crisis
  • CNN, 1980 – Double Dip Recession, Fed raised interest rates to stave off inflation
  • Apple, 2001 – Re-launched in aftermath of dot-com bubble burst
  • FPC of Valdosta, 2008 – Just as the Great Recession struck

The last example is probably more relevant to most people’s aspirations – to start their own small business. Though actually, that’s probably the spirit in which the corporate giants we mentioned started – several of them in garages. But, someone taking a chance and opening a recruiting franchise at a moment in the recent past when most people would have put any such decision on hold indefinitely is probably more relatable.

We wrote about FPC of Valdosta and its owner, Kris Jensen, in our series of posts offering business wisdom from a diverse group of FPC owners. You can read more about how he built success in tough times.

Advantages of starting your business in tough times

Career Change Now is the Right Time The point of this post, though, is to inspire you to believe that if a career change you’re contemplating feels right and stands to improve your work and personal life, you can succeed regardless of the economic climate of the moment. You may have to work harder than you would have during better times. But you may also find opportunities that others will miss because they’ve given in to fear or given up completely.

People who start new careers in tough times are not impeded by negative comparisons. They don’t know what it was like to run their business in a boom. They only have the current moment to contend with. These folks come across in the marketplace as confident and positive and tend to do well with customers who appreciate a more hopeful approach from a service provider.

So the takeaway is, don’t stop exploring for the next right career move for you – whether it’s a job or an entrepreneurial pursuit. If you get excited thinking about it, if it makes good use of your skills and experience, if it has the potential to provide future security for you and your family – and especially if it represents the fulfillment of a life-long dream – go for it. Take it from Thomas Watson, Thomas Edison, Walt Disney, Ted Turner, Bill Gates and Steve Jobs.

If you’re curious about what a typical day in FPC of Valdosta’s Kris Jensen’s life is like, you can find out by downloading our free eBook, “A Day in the Life of an FPC Executive Recruiting Franchise Owner.” Maybe it’s the right thing for you, too!


A Day in the Life of an FPC Owner pdf

Topics: Recruiting Franchise, Career Change, Executive Recruiting, Buying a Franchise, Second Career, Business Ownership

Franchise Businesses: Fast Growth vs Careful Growth

Posted by Ron Herzog on Thu, Sep 19, 2013 @ 09:09 AM
Franchise Businesses - Fast vs Careful Growth

If you’re considering franchise ownership as a career option, you’re probably looking through directories of franchise businesses to identify potential opportunities. You’ll notice that many franchises tout themselves as ‘the fastest growing’. What does that really mean? And is it important to your success that you choose a fast-growing franchise?

In this post, we offer you our perspective as a ‘careful growth’ franchise system. We’re sharing this information not as a sales pitch – we award only a limited number of franchises each year -- but to give you some things to think about that you might not otherwise consider as you evaluate franchise opportunities. First, we’ll offer a third-party perspective.

What the Survivors Share

Recently, well-known corporate and franchise attorney Ted Pearce wrote a must-read article for, a straight-shooting information portal for franchisees (and potential franchisees). It’s titled, “Survival of the fittest: Why do some franchise systems succeed, others fail?” 

In the article, Pearce said: “Franchise concepts come in all shapes and sizes. But systems that are “survivors” have common characteristics that set them apart from the rest. Among these are strong management with a strategic long-term view, a culture that is collaborative but still controlled by the franchisor, and an emphasis on system standards and training. In short, whether a franchise system is likely to last depends in large measure on how well it is operated.”

We’ve been in business since 1959 and franchising since 1973. But you’ll never find F-O-R-T-U-N-E Franchise Corp and its FPC brand (F-O-R-T-U-N-E Personnel Consultants) listed as the fastest growing executive recruiting franchise. Our deliberate, strategic choice has been to award franchises on the long term mutual merits, rather than as part of a short term sales goal.

The Thinking behind the Strategy

The market position we’ve always adhered to is to be the right size: large enough to have brand impact in our business arena; small enough to provide our franchise network the strong support that they need for success. We never want to overload our capabilities to run a strong system.

Here’s why we made this choice:

  • Because we could. We’re a privately held, family-owned business and not beholden to investors clamoring for quarter-to-quarter franchise sales results. It’s important to know what drives business decision making in any franchise system you’re evaluating. Depending on the franchise concept, you might do better with a larger or publicly-held enterprise, but at least factor in how, if at all, the ownership entity could influence your success.
  • Because we’re an executive recruiting company first, and a franchise company second. Our recruiting approach was successful for 14 years before we ever began franchising it. We understand recruiting inside out – as well as what it takes to succeed. This has made us successful as franchisors -- from vetting potential franchisees to developing the strongest owner and recruiter training in our industry. By the way, we’d rather hang our hat on having the best training than the fastest growth any day of the week. Determine whether the franchise company has real expertise in the business you’re buying – or whether they’re just great marketers of a concept.
  • Because we’re good enough business people to understand that our financial success will not come from up-front franchise fees, but from the long term success of our owners. In fact, we pretty much plow FFC franchise fees back into owner training and support. In essence, we invest in our owners as they invest in us. As an example of how this long term view succeeds, one of our owners is well into his second twenty-year franchise agreement. This speaks for itself.

Assessing Culture and Control

We agree with Mr. Pearce that a collaborative culture is essential to a strong franchise system. Our FPC owners are represented on a peer advisory board. They report from the front lines of our industry, provide feedback on corporate initiatives, share ideas for improving the system and otherwise offer the owner perspective. We factor their input into planning and decision-making. We can more readily address system issues with this strong communication. Before investing in a franchise system, find out whether you’ll have a voice in decisions that will impact your success.

In addition, be sure that you’re comfortable with the level of control a franchise company will have over how you operate your business. We have standards of operation, ethics and brand management that we require of our owners. However, they are free to set up and run their offices as they see fit. They can establish their own office culture and policies. We have found that this works very well for recruiting offices. Again, just be sure to understand whether standards established by the franchise company are for your benefit or theirs – and whether you personally prefer greater or lesser control from the corporate office.

There for You – Thick or Thin

Whether it’s training or marketing support, a strong system has to be there for its owners through thick and thin. We speak with many of our owners daily, regardless of how long they’ve been in the system. They ask us about all aspects of their businesses. We help them hire, we train their recruiters, we help them in the moment when they’re negotiating a placement. We help them generate and share leads through our Intranet and system-wide recruitment network. If we perceive that they’re struggling or if they need help with expansion plans, we’ll jump on a plane and spend time with them on-site.

The system is the most important aspect of our business. When the Great Recession struck we put every bit of attention into helping our owners get through it, to sustain the system for everyone’s benefit. We put franchise sales on the back burner as a result. We’ve now returned to our careful growth plan, confident that it will serve our system well for another 40 years.

Depending on your interests, it may be that a hot, fast-growing franchise is just the right thing for you. But it’s good to keep in mind that there other factors to consider in evaluating franchise businesses and choosing a solid franchise system. What have you been considering in vetting franchise opportunities?

If we stirred up some interest in what exactly our FPC recruiting franchise offices are all about, download our popular recorded webinar, "A Great Career Opportunity You May Never Have considered."

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Topics: Recruiting Franchise, midlife career change, Buying a Franchise, franchise businesses

Changing careers? How to Benefit From the Job Market Re-Set

Posted by Jeff Herzog on Thu, Jun 20, 2013 @ 09:06 AM

The job market we’ve seen since the start of the great recession may be improving in certain respects, but, overall, we’re dealing with a permanent re-set. This is based on a number of factors, including increasing global competition and disruptive technologies – like the mobile Internet, cloud technology and advanced robotics -- that are affecting almost every industry.The mobile internet is part of the job market re-set

Anyone job hunting or changing careers today needs to be mindful that traditional job security and career paths are a thing of the past. However, if you’re aware of the permanent changes in our work lives and you keep an open mind about your options, there are opportunities to be had.

A recent article in U.S. News, “How to Get a Job in a Changing Global Economy,” suggests that to get a job and to get ahead, today’s employees need to develop skills and attitudes similar to those of entrepreneurs. Well, if that’s the case, why not just become an entrepreneur?

Yes, you can learn what it takes to run your own business. And, given the job market re-set, business ownership can actually be a more solid and less risky path to building a lasting career.

We’re now in our 40th year of helping men and women to build successful businesses. Many, if not most of them, came from traditional careers in corporate America. Even though they may not have been dealing with a tough economy, they had reached a point where getting another job was not the answer to their longer term wants and needs.

Some were tired of corporate travel. Others could anticipate mergers, consolidations, relocations and other situations that could affect them unfavorably. Many were seeking better work/life balance or a bridge from corporate life to retirement.

Most had harbored a curiosity about how it would be to run their own business – even having no idea of what that might be. As part of their exploration of entrepreneurship, they investigated starting a business from scratch, buying a going concern, or purchasing a franchise.

For 85 percent, the business and career they opted for – an executive recruiting franchise – was never on the radar screen. Yet once they understood how much of their previous experience and industry knowledge they could transfer to this new role, it made much more sense than owning a frozen yogurt shop or junk hauling franchise.

FPC Recruiting Franchise may be the key to your futureThe job market re-set has created an environment that is frightening to many job seekers – especially executives in mid-career. But when you understand the underlying factors you can take a deep breath and explore options with confidence. Knowledge is power.

Consider that our executive recruiting franchises focus primarily on the manufacturing sector. That’s sent up an, "OMG!” from those who believe the media that U.S. manufacturing has seen its best days. In reality, the manufacturing world is an excellent place for recruiters.

Hiring managers need us more than ever to help fill critical roles that assure their competitiveness in the global economy. A post on the U.S. Chamber of Commerce blog discusses that 3.7 million jobs in the U.S. that require specialized skills are going unfilled and that the number is expected to grow.

Our conclusion is that once we understand the underlying reasons for today’s economy and job picture, and once we accept that things will never again be the way they were, we can open our minds to career changing opportunities that others may miss.

What opportunities do you see that will give you an edge as you move your career forward? If we’ve peaked your interest in exploring an FPC executive recruiting franchise, why not download a recording of our popular webinar, "A Great Career Opportunity You May Never Have Considered," to learn more.

And, you may download our eBook “A Day in the Life of an FPC Owner” to see what it would be like to join our national network.

A Day in the Life of an FPC Owner pdf      

Topics: Recruiting Franchise, Career Change, midlife career change, Buying a Franchise, Changing Careers

Career Change: Get a New Job? 8 Reasons to Invest in Yourself Instead

Posted by Ron Herzog on Thu, Jun 13, 2013 @ 10:06 AM

If you’re a management-level executive who’s recently been down-sized in mid-career, here are some things to think about before putting all of your efforts into finding another job – especially if you’re open to a career change.

Being in the executive recruiting franchise business puts us in the catbird’s seat when it comes to recognizing and understanding employment trends. In fact, our national recruiting website gets many resumes posted by men and women in the same position as you.

Here are the realities. It is taking older workers – late 40s and up – much longer to find a new job in today’s environment. In many cases it takes well beyond a year. Some job seekers we see have been looking for 18 months and more.

Many of our owners have followed a path to our front door that started with a job search and ended with an investment in themselves. Here are some of the reasons we’ve seen for exploring this option sooner rather than later.Get a job or invest in yourself

  1. In today’s business environment, if you receive an offer for a same-level position with another company, there is a chance that it won’t be at the same pay scale as your previous positions. Unfortunately, companies these days are willing to forego greater experience to hire lower paid employees – and, in many cases this means they’ll hire and train younger workers.
  2. There are no guarantees. Yes, you may ultimately find a financially and personally rewarding next job, but if the fit isn’t there or the business climate shifts again, you may be in job search mode again sooner than you would like.
  3. Build from financial strength. We have spoken with many men and women who get panicky six- or eight-months or a year into a job search and begin to explore purchasing a business or a franchise in the event they can’t find an appropriate job. By the time they start in this direction, severance pay may be over and they may be going through their nest egg to pay the mortgage and other living expenses, making ownership an unattainable objective.
  4. If you’ve thought about owning a business but aren’t sure whether you have what it takes, consider your previous experience and that you probably have many of the skills required to handle a staff and operate a business. Going the franchise route offers allows you to combine that experience with a proven business model and the additional training you’ll need to succeed.
  5. The franchise sector happens to be a great place to invest in your future. It held its own through the recession and had significant growth in 2012. Some of our franchise owners had their best year in business in 2012!
  6. According to a recent quarterly update by IHS Global Insight that was done for the International Franchise Association, franchise businesses are expected to continue to grow this year at a faster rate than other business sectors in terms of job creation, new business formation, economic output and GDP contribution.
  7. The franchise business services sector – of which our FPC executive recruiting network is a part -- is growing at a faster pace than franchising as a whole. This is due, in part, to lower franchise fees and other start-up costs. In addition, B-to-B businesses also tend to make better use of the owners’ corporate experience.
  8. Many franchise companies – including FPC – provide financing for a part of the franchise fee. There are other financing options available, as well, to preserve as much of your savings as possible while you build the business.

Imagine creating a secure future where there are no limitations on your earnings. Many of our FPC owners tell us that beyond seeing their investment payoff in monetary terms, they can’t put a price tag on the personal freedom they enjoy. You’re your own boss, but you get the support you need for long term success.  As we say at FPC, it’s “being in business for yourself, but not being alone."

What options are you considering in your career transition? Thanks for letting us know in the comments what you’re finding in your job search.

If you’d like to learn more about executive recruiting, franchises and FPC, why not download a recording of our popular webinar, "A Great Career Opportunity You May Never Have Considered," to learn more?




































Topics: Career Change, Executive Recruiting, midlife career change, Buying a Franchise, Changing Careers

A Franchise Business Can be a Family Affair

Posted by Jeff Herzog on Thu, May 30, 2013 @ 08:05 AM

A recent New York Times article reported on an ‘emerging trend’: parents and children buying and operating a franchise business together. The increase in family or multigenerational ownership is a result of the tough job market for both recent college grads and middle-age executives. Here at FPC, family ownership is a trend that began with our founders back in the 1970’s and has been growing ever since.

Family Franchise OwnershipThe Times was somewhat hard pressed to come up with large-scale data on new, multi-generational franchise purchases. According to one franchise consultant the article quoted, he has seen between 10 and 20 percent of franchises he’s placed purchased by parents and children – increasing since the recession hit in 2008.

The statistics we see in our own network about family ownership are far more significant. Today, more than 60 percent of our owners have had or now have more than one family member working in their executive recruiting franchise businesses.

In fact, some of our more successful offices have the participation of spouses and/or children. In certain cases, children joined the family business at some point after it was established. As the original owner/parent makes plans to retire, the children are transitioning the business into the second generation.

Both men and women purchase franchise businesses. We have found that, regardless of the gender of the primary operator, having a supportive spouse -- whether or not the spouse is active in the business -- is a key contributor to success.

In one of the examples in the New York Times article, a husband and wife, along with several of their young adult children went into their franchise business together, with each participating according to individual experience, interests and skills.

Although many parts of the job market are quite robust these days, the unemployment figures for recent grads and middle-aged executives tell a different story. The Times quoted a 2012 Associated Press analysis that found more than 50 percent of recent grads were unemployed or underemployed in 2011, a situation that does not appear to have changed significantly.

While the unemployment rate among middle-aged executives is in single digits, according to the Bureau of Labor statistics, once laid-off, it’s taking older workers a year or more to find new employment. And the reality or perception that they are unemployable at former income levels is motivating many in the 50-and-older range to start their own businesses.

Franchises are attractive because they provide a proven system, established branding, as well as support and education in areas like marketing and operations.


As we mentioned earlier in this post, FPC has always been a family operated company, first by two generations of the Schott family and currently by two generations of the Herzog family. We fully support the family franchise trend and are in a unique position to counsel prospective franchisees about all aspects of working with a family member/s.

If you and your family are interested in knowing more about what it’s like to own an FPC Executive Recruiting franchise, download our free eBook, “A Day in the Life of an FPC Owner”, or why not download a recording of our popular webinar, "A Great Career Opportunity You May Never Have Considered," to learn even more.

A Day in the Life of an FPC Owner pdf

Topics: Recruiting Franchise, Executive Recruiting, midlife career change, Buying a Franchise, Changing Careers

Buying a Franchise: What’s Your Franchise Personality?

Posted by Jeff Herzog on Thu, May 16, 2013 @ 08:05 AM


One critical service that executive recruiters perform for both companies and the executives they place is to help assure that there is a good fit. In addition to matching skills, experience and education to job requirements, it’s equally important to match personal qualities to corporate culture. The very same thing applies to buying a franchise.What's your franchise personality?

Owning your own business should make you happy to get up each day and can fulfill emotional as well as financial needs. You certainly don’t want to end up in a situation where you feel like a square peg in a round hole. 

Every franchise – like every corporation – has its own culture. The culture develops based on the experiences, personal qualities and values of the franchise creators. Within a given category, you will find similar products or services and very different environments.

While you can compare investment dollars, number of years franchising, number of units and other quantitative measures, when it comes to matching your personality to a franchise, it’s a more qualitative process. It’s the part of the exploration and decision-making where you have to be honest about your own comfort level with the people you meet and the requirements for success.

Ideally, the franchise company will have given a great deal of thought and done research about the personality types that do well as owners in their franchise system. For example, we know that social skills and empathy are as important as industry knowledge for success in an FPC franchise. In your due diligence process, you should feel free to ask questions about what personal qualities successful owners exhibit. And franchise management should be very happy – and able -- to answer these questions.

Of course there are some fundamental qualities that you should possess before considering investing in a franchise. Number one is that you have to be comfortable following a proven system and sharing brand identity with other franchise owners. After all, a proven system is one of the top reasons to opt for buying a franchise.

However, even regarding this basic issue, there can be variables from one franchise to another that will be either more or less desirable for you. For example, at FPC we know that closely following our system for executive recruiting leads to greater revenues. We offer as much support in following the process as an owner needs.

On the other hand, our owners have considerable leeway in how or when they handle the day-to-day activities of operating their businesses. This appeals to individuals who want structure and support in addition to a level of freedom and creativity. Our owners’ network is highly professional, yet it has a culture of family as opposed to a more buttoned up corporate feeling.

These are the intangibles that should factor into your decision process. Every man or woman exploring franchise ownership will do well to assess their personality traits and match them to the business requirements and culture of the franchises they consider.

What’s your franchise personality?

If you'd like to see if you're a personality match for an FPC executive recruiting franchise, why not download a recording of our popular webinar, "A Great Career Opportunity You May Never Have Considered," to learn: Why Recruiting? Why a Franchise? Why an Executive Recruiting Franchise? Why FPC?



Topics: Recruiting Franchise, Executive Recruiting, Buying a Franchise